Legs or Tears

A small, family-run wine bar tucked into the old town of Riga. The owners pour with real passion — a wide, curious list of cool wines, a warm room, and the firm belief that the point of it all is good times with people you love. The identity had to feel exactly like that: alive, a little wild, and built to last.

Brand design

Illustration

Merch

01 — Challenge

A brand-new wine bar in a city full of them. The owners had the wines and the warmth — what they needed was an identity with the same spirit: something that felt timeless rather than trendy, and that captured the simple, ancient joy of gathering around a bottle.

Not another minimalist wine label. Something with a pulse.

02 — Solution

We looked way back

The whole system grows from a single idea: the cave painting. The oldest pictures humans ever made show us doing the most human thing there is — coming together. We took that language of rough, joyful marks and pointed it at wine, ritual and friendship, building a mark and an illustration world that feels like it has always existed.

03 — Brand World

In the Room

The mark, the illustrations and the line carried across the things you actually touch — caps, tees, labels and the little pieces that make the place feel like itself.

04 — Illustrations

Bottles & Rituals

A cast of original illustrations turns the cave-painting idea into a system — each one a small scene of figures and a bottle, acting out the rituals of a good night: the dance, the family, the fire, the hunt, a little magic, a little worship.

Dance

Family

Fire

Hunt

Magic

Worship

05 — Apparel

Worn Out Late

The illustration world carries onto cloth — an all-over pattern tee and a clean logo piece, made to leave the bar on someone's back.

Fig.13 / Pattern tee

Fig.14 / Key visual

Fig.15 / Logo tee

06 — Social Media

Stories Worth Toasting

A set of Instagram Story templates carry the wordmark, the illustration and the line — make these days the good old days — so the feed feels like a night at the bar, every post.