Articul Catalogue
Articul makes more than a hundred pieces — chairs, stools, sofas, modular systems, office seating — each with its own materials, dimensions and configurations. All of it had to live in one book that a specifier could actually navigate, without the range dissolving into a spreadsheet.
How do you give a hundred different products a single, confident voice?
One grid, a hundred products
A strict editorial grid holds the whole book together: generous white space, a consistent typographic hierarchy, and a fixed rhythm of context photo, product render, material swatches and technical drawing on every product spread. Because the system is the same page after page, each piece reads as part of one family — and the range feels considered rather than catalogued. I produced every ingredient that fills the grid: the studio photography, the 3D renders, the line illustrations and the swatches.
Two Hundred Pages
Spread after spread on one grid — covers, dividers, product pages and material indexes. It plays through on its own; step between pages with the arrows.
Shot for the Page
Studio and detail photography made specifically for the catalogue's crops and colour — furniture treated as objects worth looking at slowly.
Every Piece, Modelled
Where photography couldn't reach every finish and configuration, 3D renders filled the gaps — each product built and lit to sit seamlessly beside the photography.
Rooms to Live In
Beauty renders placing the pieces in real settings — offices, halls, acoustic spaces — so a specifier can picture them in situ.
Built from Parts
Isometric studies of the modular sofa systems — every configuration the same family of parts can become, drawn to show the logic at a glance.
Drawn to Spec
Line illustrations for every product — front and side elevations, dimensions and details — hand-prepared to a shared drawing language across the whole book.
Labas lietas ir pašsaprotamas.
Good things speak for themselves.